Participation and Community

many attempts to modify demand-side behavior (e.g., reducing peak energy consumption) have not been greatly successful, therefore focus is generally on the “low-hanging fruit”
are there Long-Tail approaches that could “mine” other demand-side efficiencies?
e.g., community encouragement:
- it may only save me a few cents but on a community-wide basis, we have saved $$/trees/CO2
- or make it competitive: our school community saved more than…

many attempts to modify demand-side behavior (e.g., reducing peak energy consumption) have not been greatly successful, therefore focus is generally on the “low-hanging fruit”